Unit 6 ; Entry #3
Thursday, January 28, 2010 / 4:10 PM
I feel that the dove campaign for real beauty is really helping women realize that real beauty lies within. Not the outer appearance because you would have to look a certain way to feel "beautiful" in the media sort of way. I think that this campaign helps raise the self-esteem for many, many women around the world providing that their product is healthy for the skin. They want women to feel good about themselves and not to be so caught up with the celebrity hype. The Axe Effect Campaign, I find is just a plot to sell products to men. Since Dove and Axe are in the same company, they would get more profit selling to both genders. I think that the mother company is trying to help make people feel good about themselves through their smell and skin, the healthy way. I feel that the Axe campaign is just an ad to make men, buy their products. The Axe campaign is there to help men get rid of the smelly body odors with most women hate. With this Axe campaign, smelling good (not necessarily say that their products smell good) attracts the ladies, or not smelling like sweat. Yes, I do think that a 'parent' company should have some responsibility to ensure all of their different sectors uphold the same sort of beliefs and values because their values - what they show on their commercials - is what makes people want to buy them, along with their alright smelling soaps, sprays and what not. They really have one main value, that I think they see, and that is to make people feel good about themselves, to try and raise some peoples self-esteems. By showing them that real beauty is from within and that smell better than sweat can attract the right people, or the people that you want, they showing their values in different views, even though it might not seem like it.